Running low on blog post ideas for your business? I’ve got you covered.
As your website blog starts working as the traffic driving machine it is, you’re more than likely feeling good about your decision to make it a part of your strategy. SEO optimized blogs are matching customer search intent and people are finally engaging with your brand. What could be better!?
The problem you might come across is when that machine starts to slow down and blog post ideas become sparser. It can be hard to keep up with a constant flow of ideas, especially as you start to feel the important topics have already been covered.
My advice? Don’t wait until new ideas come to mind over time!
Competitors can get ahead more quickly than you might think and it will be important to stay on top of that momentum for continuous business growth.
Here is the inspiration you need to oil up that content producing machine and keep the blog post ideas flowing!
Conduct an Interview with a Subject Matter Expert
Interviewing someone who is a subject matter expert in your industry is a great way to mix things up. It’s also a great way to deliver value to your audience. Interviews can provide expert tips, strategies and insider knowledge that your audience will appreciate.
Show Real Life Examples Through a Case Study
Case studies are a fantastic tool for presenting the true value of your product or service. A real-life example shows your audience that your product or service works and that customers have had positive experiences with it in the past.
Look to Current Trends
Think about what your audience is currently thinking about and what’s trending in order to properly relate to them.
For my own business inspiration, I keep an eye on blogging industry trends, along with SEO and copywriting trends.
Talk about their interests now and in the future in order to show that you understand them. This helps them to associate themselves with your brand and for you to gain their loyalty.
Give a History Lesson
Your audience will be interested in learning more about your business. A blog post explaining the history of your industry or your business is a great way to show them how far you have come, as well as your foundational values.
Get Creative with a Quiz
You can encourage your audience to interact with your brand through a quiz style blog post. Provide questions that are fun for your audience to answer and that will also help you to understand them better.
You can use their answers to get a better read on who your audience is and what’s important to them.
As potential customers become more interested in your products or services, it’s likely they will have questions for you.
Get ahead of those questions by providing a frequently asked questions blog post. You could even make it into a series!
Walk Readers Through a Day in the Life
The more that your audience can relate to your business, the more they will want to become involved with it. Walking them through a day in the life is a great way to add a personalized touch to your brand.
Teach Through a ‘How-To’ Post
Your blog posts help to position yourself as an expert in your field, which is nicely portrayed through a ‘how-to’ blog post.
Think about features that readers will be interested in learning about and walk them through how to use a product or service in order to get the most out of it.
Share Your Opinion with a Review
Another great blog post idea is to review non-competitive products. Once your audience has established loyalty to your business, they will become more inclined to pay attention to what you have to say about other products and services.
Discuss Pros and Cons
Discussing pros and cons around a certain topic, product, or service is a great way to mix up your blog posts. Your audience will appreciate your opinion on what they can expect from that product or service.
Use Blog Posts to Your Advantage
There you have it! 10 blog post ideas to help keep content production and website traffic flowing. Readers will stay more interested with a wide range of blog post types. They will even be more likely to come back for more!
If you’re still thinking that blog post writing isn’t your cup of tea, or you want to focus more on your business, it might be time to outsource your blog writing. (Click that link to learn about the other signs it’s time to outsource!)
I can take care of blog post ideas and write blog posts that are search engine optimized to help produce incredible results! Feel free to take a look at my SEO strategy and copywriting services here, or send me a message at firstname.lastname@example.org.
I would be more than happy to chat with you about your needs and discuss how we can effectively make your website into a traffic driving machine!