What is SEO?
SEO is a way of increasing not only your quantity of website viewers, but their quality, too.
When someone searches for the services your business offers, what words would they enter into a search engine to find you? If you want that Internet user to find YOUR business, your content needs to include those keywords.
Your content needs to match search engine queries if you want to get noticed. And when those keywords are included, you’re well on your way to being SEO-friendly
That’s just one part (granted, it’s a big one) of SEO.
But it doesn’t stop there. Not even close.
SEO isn’t just about plopping keywords into your web copy willy nilly. No–there’s a science to doing it right. There’s a fine line between over-optimizing and not putting SEO to work for you. And I’m here to walk that fine line for you.
Who needs SEO?
Virtually EVERY business that has or wants an online presence needs SEO to make the most of it.
SEO uses organic methods ( as opposed to paid advertising) for getting traffic, and organic traffic is the majority of internet traffic. That means, without SEO, you’re missing out on a LOT of potential business.
What does SEO consist of?
Many things! SEO stands for Search Engine Optimization and it is made up of a combination of tactics that help make your website or web page more visible to search engines. These include optimizing the content on your site, making sure it is formatted correctly, using targeted keywords, building links to other websites, and utilizing social media channels to further promote your content.
All of these factors help search engines better understand what your website is about and rank it higher in their results. With a good SEO strategy (like the one I’ll help you with), you can greatly improve your chances of appearing first on the SERP (Search Engine Results Page) when users search for terms related to your business or product.
Can you do SEO by yourself?
Technically, yes, you sure can. But, is it necessarily the best use of your time if you don’t have the necessary know-how and skills and you can outsource it instead? Not likely. That’s why investing in an experienced SEO pro makes sense! That way, you can focus on your zones of genius and leave the SEO heavy lifting to someone with the experience and know-how to get you great results.
What is on-page SEO?
Most content marketers (and me) consider on-page SEO to be the priority vs. off-page SEO–if you’re only going to focus on one, let it be on-page.
SEO copywriting fits into on-page SEO. When your on-page SEO is optimized, it means the content was written not only to pique reader interest, but also with search engine optimization strategy in mind. Along with the content on individual web pages, this can also include the HTML source code for each page.
And to dive even deeper, when I say the content on the page, I don’t JUST mean all of the web copy. It also includes things like your meta descriptions, title tags, and headers….all things I take care of for you!
What is off-page SEO?
Off-page SEO refers to anything that happens OFF your page (i.e. not the actual content on the page) that still tells Google what to think of it. A big part of this is link building and getting links BACK to your site from high-quality sources. But it isn’t JUST link building. It also includes things like SSL (site security), social media likes/shares, etc./
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