Not sure if you reeeeally need to outsource blog writing to the pros? I get it – it feels like a BIG commitment. But when you consider how important an effective blog is to any business with a web presence, can you really really afford not to have an awesome blog for your business?
If I could shout it from the rooftops, I probably would…A blog is an essential part of your website and business!
I will keep the rooftop shouting to a minimum for now and just say that a blog holds a lot of power… But only when done right! If you have a web presence (which I hope you do) you also need plenty of professional blog writing.
Unless, of course, you’ve got hours to spend on it yourself each week! Maybe you’ve been telling yourself you’re a good writer. You’ve got this. (And maybe you really do!). But it’s 2020, and just being a good writer isn’t enough to have a successful blog. Your content needs to be backed by a powerful SEO strategy, too.
Because what good is “good writing” is there’s no one there to read it?
With the incorporation of SEO into your blogs, you can attract new clients, help maintain your marketing strategy, build a reputation within your industry, advertise, and much more.
Should You Outsource Blog Writing?
Are you scratching your head wondering if blog writing is something you should tackle on your own? You know it’s valuable and you know experts are available to take it on. But maybe you need a little nudge in the right direction.
Let’s take a look at 5 BIG signs that it might be time to outsource that blog writing and get the results you’re looking for!
You’re guessing at how to write a blog
The truth is, effective blog writing is A LOT more than simply getting a string of words on to a webpage.
There’s a lot that goes into it. And at the end of the day, it really isn’t possible to create a blog post that drives business without the proper skills.
Strategy is a must for professional blog writing.
It includes everything from consideration for keywords in Search Engine Optimization tactics, to the use of content marketing, and creating valuable content
Not only that, blog posts need proper formatting and layout. They need to be professional.
If you aren’t an experienced writer who’s capable of using proper grammar, a poorly done blog can actually hurt you more than it helps as it comes across as unprofessional. YIKES!
If these concepts are going over your head or aren’t something that seems achievable for you, it’s definitely time to outsource your blog writing.
You find yourself multitasking unsuccessfully
If you’re a busy business owner, or someone working in a role that requires you to take on multiple tasks, it’s easy to bite off more than you can chew. (I’ve been there more than once in my own business)
You might be thinking doing it all yourself is going to save time and money in outsourcing. But the truth is, if you’re taking on too much, blog writing is probably getting put on the back burner.
And if it is getting done, it’s probably not up to the professional and standard it should be.
Some of the best leaders are great delegators too. They’ll pass off blog writing in order to get the job done right, rather than trying to balance too many tasks and risking cringe-worthy blogs.
Your blog work isn’t effective
Maybe you’re the person reading this article who has already started writing a blog, but just aren’t seeing the results that you hoped for. With this type of situation, it’s likely that a number of things could be wrong.
But first, don’t beat yourself up if your blog isn’t getting traction! It’s AWESOME that you’re even thinking about it and how to improve it in the first place. That means you’re already a step ahead than a lot of other business owners!
There are some business owners who have a leg up on you when it comes to blogging though. Maybe they’ve been regularly posting killer SEO blogs for years. They’ve gained an army of loyal readers. They’re ranking for top keyword.
You might be up against a competitor who is better optimized. Or maybe they have an aggressive marketing campaign. Or you might just have uninteresting, poorly written articles.
But it’s not too late to make your OWN mark and build your own blog.
Need some quick blog writing tips? Click here.
There are all kinds of reasons your blog traffic isn’t growing. A professional blog writer can help you identify them. They’ll also know how to combat those reasons and improve upon your work to make it more effective.
You aren’t posting regularly
Managing a blog requires a consistent flow of content to keep readers happy and engaged, and to keep information relevant. In fact, search engines like Google actually reward websites that provide new and engaging content.
Without that consistent flow of great content, you lose out to competitors who keep up.
If you’re weary of passing off your blog to someone else, you will find yourself at peace knowing there are outsourced writers to take on complicated projects. You can find writers who specialize in certain areas and will be able to write on those topics expertly.
Many professional writers are also be great researchers. This means even if they aren’t an expert in the area, they’ll still be able to take on any topic you throw their way. AND do a great job of it.
You’re looking for a new approach
If your blog content isn’t hitting the right marks, then it isn’t going to perform. Sure, maybe your approach worked in the past. But it could be time to look at things with a fresh set of eyes
When you outsource blog writing, you gain a new perspective on ideas for topics or ways to go about writing on those topics. An outsourced blog writing pro will be able to determine what style, format and voice is going to speak to your audience most effectively. Then, they’re able to execute it through their writing.
Sometimes in order to get new people to be interested in your blog, you need to provide something new. Then once they do become interested and they like what they see, they are more likely to become loyal to your brand and engage with it in the future.
Ready to Outsource Your Blog Writing?
If you think one, or even a few of these signs apply to you, then it might be the time to outsource your blog writing and get the website traffic you’re looking for.
Whether it’s a weekly or monthly blog post, or even a batch of new content to launch your website, I can work with you to determine your goals and help achieve them. Let’s get started.